A major and comprehensive marketing campaign is needed. If one searches long enough, they will discover there is a plethora of information out there. The problem is, if no one knows it exists, it's virtually useless. For example, I knew nothing about the "carespeak" app, coming across it by accident on an unrelated app search. I was also interested to see there is an online training course for civilian medical offices. My wife is the Office Manager for a practice that has over 100 vets, she nor her physicians had any idea such training was available.